Clean
Purity and potency in every product
Our journey begins with ethically sourced, organic ingredients, ensuring that every component is non-synthetic and nurtured by nature itself. We adopt a meticulous, chemical-free extraction process, steering clear of chemical solvents to preserve the natural integrity and nutritional value of our ingredients. Our commitment is to deliver pure and powerfully effective wellness products for your pets.
Care
This is their planet too!
While a portion of our profits is dedicated to supporting various NGOs engaged in animal rescue and rehabilitation activities, we will evolve our platform to raise awareness for various causes around animal welfare and create support groups– anything and everything in our power to help the cause of the voiceless!
Conscious
Harmonizing premium pet-care with environmental consciousness
We value the principles of a circular economy and optimally use solar-powered equipment and by-hand assembly in our manufacturing process. Our Consumer Pet Products are thoughtfully made, responsibly processed, and sustainably packed– 90% of our packaging and shipping materials are either recyclable or biodegradable. We are committed to continually evolving our product manufacturing and packaging to become 100% sustainable.
Conservation
Becoming carbon neutral
While we continuously refine our operations for optimal sustainability, we are cognizant of the environmental impact inherent in running a technology-intensive company. To balance these inevitable disadvantages with positive environmental actions, we will be working with organizations that engage in reforestation and afforestation, to begin with. We are actively seeking technological innovations to accelerate our journey towards carbon neutrality.
Almost 18 years ago, I not only started my first job as a fresh grad, but I also accidentally became a rescue mom and a foster mom. While I am extremely grateful for my career journey with all the struggles, successes, and achievements, the journey that has been deeply fulfilling, cathartic in ways, and something I insatiably look forward to every single day of my life is my role as a dog mom.
Champ, my bedrock soul child, along with the good juju of all the critters that I have been fortunate enough to interact with, have shaped the human in me. And this human, as a tech company Founder and as a VC that invests in world-changing AI DeepTech companies, has always wondered why the power of AI or big data or IoT or whatever it be has helped humans choose wiser, think smarter, and live longer, does not exist for the Pet realm?
Why are non-clinical innovations in the Pet industry only focused on making point applications that make it mildly convenient for the pet parent? Why are most offerings in the industry, be it consumer goods or tech, almost borderline arbitrage, one size fits all, repetitive, and minimally advantageous over each other?
Can we identify, predict, get faster interventions and effective treatments, or even entirely prevent the problems that significantly impact pets' lifespans and outcomes? I strongly believe so, and so does the motley crew of some of the smartest engineers, operators, veterinarians, academicians, and humans, that we can not only disrupt the way the industry thinks and operates but can actually make pet longevity a reality! Here's to Hoomanely! Here's to a true ecosystem that will change how pets live more healthily and happily!
And here's to all fellow humans out there: your “village to raise your child” is coming soon!
Real life outcomes of evidence based decision making has always fascinated and motivated me - and have been core to my professional career. My career journey in HealthTech, Life Science and Edtech has further strengthened the belief that solving for data will always lead to the right outcomes. Even as an angel investor as well I stuck to this thesis alongwith its application in double bottom line impacts ( EV run cars, High res Space imaging that enables resources mapping, social impacts etc).
Personally, my mother and her teachings have been the constant motivating factor for me to support causes /activities that give back to the community. I have always found time to volunteer, fundraise and/or donate for causes specifically for the lesser privileged and voiceless. I have been a consistent blood donor since I turned 18, and have donated 43 times so far with a goal to donate at least a 100 times during my lifetime.
Hoomanely, for me is a perfect alignment of professional and personal belief: leveraging data/ evidence backed decision making to ensure pets live happier, healthier and longer. The passion to solve this challenge further fired up when I spoke to 300+ pet parents and they confirmed that they would give up anything to ensure their pet kiddo can live longer. After all, every pet deserves the best care.
