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# Pet Healthcare
is Broken

For too long, pet healthcare has lived in the past. It’s well-meaning, but reactive. Episodic, not continuous. And while we adore our pets, the systems we use to care for them haven’t evolved at the pace they deserve.

Today, most vet consults happen after a problem has surfaced or for annual checkups. Between those visits, pet parents are left to guess what’s normal and what’s not—without tools, without context, and without confidence.

Emergency Unplanned Vet Visits

Emergency or illness visits costing ~ USD 750 each

Life-Altering Interventions

Surgeries or intensive treatments costing approximately USD 15K

21%

Pet Lives Lost Prematurely

Directly attributable to incorrect or delayed medical diagnoses

40%

Delayed Diagnosis Cases

Due to reliance on outdated elimination-based diagnostics

It’s not for lack of care.
It’s a gap in visibility.

We believe there’s a better way in changing this that’s rooted in empathy, powered by precision, and made possible by technology. A deeply hooman way where we strongly believe that animal care deserves the same respect, rigor, and innovation we expect in human health.

That’s what this Hoomanely movement is all about. People and technology collaboration to translate every day signals into insights that is solely focussed on peak wellness for the pet at all times.

And this new foundation is what we call Precision Presence - the ability to be attuned to your pet’s wellbeing, not just with love, but with data that speaks. We’re not just building devices. We’re creating continuous visibility, where there was none. Intelligence, where there was uncertainty. A calm, quiet layer of insight that works in the background and that changes everything.

What if we could decode what our pets are trying to tell us?

What if we could understand their subtle signals before they become emergencies?

A future where care is proactive, precise, and deeply personal, where the science behind wellness becomes second nature, where longevity is no longer luck, but intention.

So that keeping your pet healthy at all times feels effortless. So that your bond grows stronger. And so that together, you have more years, more joy, and more life.